Under these circumstances, firms are forced to scout around for business finance in order to tide over unfavorable situations till the tide turns. There are rent payments to be made, salaries to be honored, plant and machinery to be maintained as well as debt to be serviced on account of which companies need these term loans.
The sub-prime crisis has hit the major banks and financial institutions so hard that these entities are denying most companies with financial loans. These companies have a sound business model and stellar offerings that the market will lap up once the situation improves. It is just that these companies need to get some infusion of cash or capital in the short term.
Turnaround finance companies are the most likely Messiahs of such struggling companies as they specialize in analyzing the business model and the financial requirements of cash strapped firms with the objective of implementing a spectacular turnaround.